Our story

About Us

At Ivyline we create contemporary accessories for the home and garden. Founded in 1976, our dedicated team works passionately throughout the entire production process, from initial design to eventual dispatch.

Our ethical product range is designed with love in our UK studio and comprises everything from fire pits and candles to planters, plant pots and everything in between.

Our Mission

To invest our time and creativity to provide our customers with quality, ethical and inspirational lifestyle products, underpinned by outstanding customer service.

Our Vision

To enhance the home and garden, to delight the consumer, to build aspirational and treasured brands.

Our Values

We care for our customers, staff and supply chain through commitment to fairness, honesty, passion and integrity.

A home for design

Since 1976, Ivyline has made a home for design, staying ahead of the curve in quality, ethical standards and service to every single one of our worldwide customers. Our products are designed with love, in our UK studio, specifically with our mission to provide our customers with quality and not only inspirational but ethical lifestyle products.

Over our 40+ years our personal relationships with the factory owners has allowed us to forge an unbreakable bond ensuring from the very first step to the last we stay true to our values of honesty, loyalty and integrity – Ivyline cares for you the whole way.

Our history

Spanning over four decades, our company history means we’ve established strong relationships with many audited factories and supply chains from around the world. As a result, we’re a go-to brand for retailers and customers direct looking to capture their imaginations with high-quality, on-trend and sustainable products that stand out from the crowd.

1976

Ivyline was founded by Humphrey Thomas and his brother Randal in 1976 from the family home. The name Ivyline, now considered top in the industry, was inspired by the founding location of the business - Ivy Bridge Road. Initially selling garden accessories the success of the business meant that Ivyline’s offering quickly grew to include indoor plant pots, small garden animals, garden tools and sundries, all driven by the fact that gardening had become an extension of the home.

1997

By 1997 sales were taking off and Ivyline setup and staffed a dedicated sales team. At the same time the small garden animal section of the business was sold on to allow Ivyline to focus more fully on what customers were increasingly looking for.

2000

In the year 2000, Humphrey’s son Scott Thomas joined the business as Managing Director. It was also at this time that Ivyline customers were increasingly responding to more inspirational product design and so Ivyline began designing products with industry leading design concepts. This would be the beginning of Ivyline becoming a force within industry for aspirational design led products.

2014

Growth continued to accelerate with Ivyline bringing their aspirational design led concepts to new areas such as fire bowls and planters. Until now Ivyline distributed mainly through garden centres, however, 2014 saw Ivyline begin to look beyond this and deliver their own brand products. From this desire to become a multi channel design led company came a partnership with John Lewis driven by the shared respect and dedication for sustainable and ethical production. Today Ivyline values deeply its strong relationships with its many retailers and garden centres.

2017

2017 saw Ivyline bring all marketing in house. This allowed Ivyline to anticipate trends to a greater degree, and, combined with always listening to customers, conceptualise and design products truly shaped by these understandings.

2021

Due to our customer's loyalty & support over our 40 year history, Ivyline launch our new, bespoke direct to consumer e-commerce store. Stocked with all of the same fantastic products (and with plenty more to come), our new store will allow us to support and connect with our customers in ever more ways.

In 2021 we also update our brand to ensure that as we evolve as a company we help convey this to our customers. The new Ivyline brand is an evolution, allowing our customers to continue to recognise and associate with the quality and values we stand for. The bold and definitive Ivyline wording has been refined but is maintained as the main link to our history. Whilst softened, we've also maintained the dark and confident primary colour which clearly stands out on many of our products as a mark of quality. The addition of our new leaf mark brings in a complimentary secondary brand colour.

A symbol of the company's ethos and product line the ivy leaf strikes a careful balance between traditional and modern, organic and linear (as well as a subtle nod to the Union Jack and Ivyline's heritage). Standing apart from the predominantly text-based competitor logos our new brand helps Ivyline exude the friendly, nature-inspired ethos you have come to know us for.

Ivyline looks forward to many years continuing to excite and inspire our customers.

Our people

Our dedicated team works passionately throughout the entire production process, from initial design to eventual dispatch, ensuring you get the beautiful, high quality and trend driven products to bring your home and garden to life.